In the times of economic slowdown, it is hard to really find an upswing in most businesses across the globe. The likes of aviation and tourism have suffered huge losses world over and since people are not too willing to freely spend cash on the excesses, it has meant a los in revenue for most industries. But in case of fashion and beauty, that is far from the truth. In fact, the market trends globally are exactly opposite and that is largely thanks to consumers being driven when it comes to looking good.
While previously it was nail polish that was the standard for the growth of the industry, lipstick sales along with perfume have now taken over. And in markets like India, it is bridal wear and wedding as a ‘gala event’ that has helped the fashion world beat the slump during the slow economic times.
Most designers in Indian market concede that Bridal is simply the most ‘lucrative’ part of Indian fashion wear and constitutes up to 70 percent of total revenue at times. This trend is not relegated to India alone; though the sub-continent thanks to its deep cultural roots and thriving urban middle class consumerism, leads the pack.
With almost three-fourths of India’s 750 crore designer wear industry depending on weddings, fashion designers concede that the rest of their work and collections are mostly there just to build brand value, while big chunks of money come in from the bridal assortment.
Both the US and European markets have also seen a constant up in the bridal fashion line of commerce and considering how weddings are always ‘big affairs that are as extravagant as possible” and perennial in nature, it should not really come as a surprise to anyone. So, while designers showcase their flashy collections on ramps, it is the traditional market that still largely drives the big bucks!
Giorgio Armani launches an exclusive version with gold flakes. This is the perfume, “Rose d’Arabie”, which is a limited edition for King George, who wanted to pay tribute to the temple of the Parisian shopping, Le Bon Marché Rive Gauche, with a fragrance.
In addition to the notes of the perfume, the limited edition contains small gold flakes leaving a golden glow on the skin. “L’Or du Désert” was created to celebrate the 160 years of the department store of luxury: a unique scent of one of the biggest names in fashion and style for a very special birthday.
The company hopes a special occasion is always celebrated in the best way. What’s more refined is that the fragrance combines the high-level sense of smell and sight. In many of the limited edition fragrances, often high-quality materials are used for making it, such as models of exception in crystal, gold or precious stones.
The dream of Cinderella in a modern version signed by Christian Louboutin. The famous designer has unveiled his creation dedicated heroine of Disney during the Paris Fashion Week and obviously did not disappoint anyone. The genius of luxury shoes has customized the iconic glass slipper making it suitable for “princesses” of today. The shoe is made of lace, adorned with Swarovski crystals, while two butterflies hovering on the tip and the top of the heel, which is also adorned with crystals. High heel obviously, a twelve, and the inevitable red sole Christian Louboutin designed for “dream”.
The creation, produced in limited edition has only twenty copies, which are not for sale. This makes it even more exclusive creation of designer, who starred this year with the celebration of the twentieth anniversary of the house.
The shoe recreates the imaginative model of the famous fairy tale as it was impossible to model the crystal. Therefore, the designer opted for white lace and crystals, to call the white shoe, reinterpreted in accordance with classical emblems of his style, high heel and red sole.
It will not be easy, but it could happen to anyone: Disney has indeed thought of a contest last August 26th, and the prize is obviously creating more “fabulous” by Christian Louboutin.
The name Louboutin has become synonymous with luxury shoes, despite pending litigation in court for the property of the idea of the red sole. The designer, however, has expanded its collaborations addressing not only the world of men’s footwear, but also the designer always inspired by the world of shoes.
After London will be the turn of Rio de Janeiro: Rio in the city will host the next Olympics in 2016, anticipated by World Cup football in 2014, and the work in full swing. One of these is the transformation of a motel, destined to become a new five-star hotel. Le Paris, the name of the structure, is the center of the project of two French brothers, Jacques and François-Xavier Dussol, who want to return to “ancient splendor of the building in the neoclassical style”. The current 7.50 euro per night will be 278 euro per night for a basic room.
Now it’s time for Rio de Janeiroto face a double challenge: the World Cup and Olympics. The municipality has already started work for a long time and as far as the Tiradentes Square, near the motel Le Paris, which is usual place of meeting for prostitutes. The work has made it possible to think of a new life of the hotel. This is a splendid building dating back to 1902.
The design of two French brothers will cost $5 million and will ultimately lead to the creation of a five-star hotel with 21 rooms and suites, swimming pool and restaurant, retaining the name and façade. A total renovation words that give the city a new luxury address.